Verbeke, W.J.M.I.; Belschak, F.D.; Wuyts, S.H.K.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
85.40 Marketing
Bedrijfskunde / Bedrijfseconomie
Marketing / Besliskunde
Keywords GOO
Account management, Human … capital, prestatiebeoordeling
Free keywords Account management, social capital, organizational citizenship behaviors … management, social capital, organizational citizenship behaviors, reciprocity
2
Introduction
Successful account …