Stremersch, S.; Tellis, G.J.; Franses, Ph.H.B.F.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software … methods, such as takeoff and time series analyses, and fit with the histories of the markets we studied. The findings have … interest to marketers because they affect the growth and
takeoff of software availability for, and hardware sales of, a new …