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~isPartOf:"Research memorandum / METEOR"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~type_genre:"Arbeitspapier"
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Research memorandum / METEOR
Working papers / Harvard Business School, Division of Research
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Working papers / W / Helsinki School of Economics and Business Administration
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Discussion paper / Center for Economic Research, Tilburg University
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Meddelanden från Svenska Handelshögskolan
7
Report / Marketing Science Institute
7
Research paper series / Stanford Graduate School of Business
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Research report / Graduate School Research Institute Systems, Organisations and Management
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Les cahiers de recherche / HEC Paris
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ECONIS (ZBW)
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1
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
Saved in:
2
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
3
The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
4
Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro
-
2009
Persistent link: https://www.econbiz.de/10003818761
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5
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783559
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6
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
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7
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
8
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
9
Shareholder activism and the role of marketing : a framework for analyzing and managing investor relations
Hoffmann, Arvid O. I.
;
Pennings, Joost M. E.
-
2008
Persistent link: https://www.econbiz.de/10003808757
Saved in:
10
Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
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