//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
6
Theorie
6
Theory
6
Absatz
2
Sales
2
Advertising
1
Beschaffung
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Customer value
1
E-commerce
1
Economic model
1
Electronic Commerce
1
Estimation theory
1
Financial ratio
1
Kundenwert
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Measurement
1
Messung
1
Netherlands
1
Niederlande
1
Procurement
1
Relationship marketing
1
Schätztheorie
1
Strategic management
1
Strategisches Management
1
Transaction costs
1
Transaktionskosten
1
Werbung
1
Wirtschaftsmodell
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
7
Author
All
Huizingh, Eelko
2
Leeflang, Peter
2
Haar, J. W. van der
1
Heerde, H. J. van
1
Horváth, C.
1
Kemp, Ron
1
Klos, Tomas B.
1
Nooteboom, Bart
1
Omta, S. W. F.
1
Otter, Pieter W.
1
Wittink, Dick R.
1
Zengerink, Evelien
1
more ...
less ...
Published in...
All
Research report / Graduate School Research Institute Systems, Organisations and Management
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
Saved in:
2
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
3
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
4
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
5
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
6
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
7
Adaptive governance : the role of loyalty
Klos, Tomas B.
;
Nooteboom, Bart
-
1997
Persistent link: https://www.econbiz.de/10000978873
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->