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~isPartOf:"Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology"
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Balmer, John M. T.
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
Qualitative Market Research: An International Journal
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
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Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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Long range planning : LRP ; international journal of strategic management
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Marketing intelligence & planning
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Marketing theory
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Operations research, Management science : OR MS ; the international literature digest
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Qualitative market research : an international journal
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Routledge Interpretive Marketing Research
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Routledge Interpretive Marketing Research Ser.
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Routledge interpretive marketing research
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Strategic Change
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The journal of product & brand management
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Corporate identity and corporate communications: creating a competitive advantage
Balmer, John M. T.
;
Gray, Edmund R.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 124-135)
.
2003
Persistent link: https://www.econbiz.de/10001761939
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2
Managing the multiple identities of the corporation
Balmer, John M. T.
;
Greyser, Stephen A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 15-29)
.
2003
Persistent link: https://www.econbiz.de/10001761912
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3
The three virtues and seven deadly sins of corporate brand management
Balmer, John M. T.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 299-316)
.
2003
Persistent link: https://www.econbiz.de/10001761992
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