Goukens, C.; Dewitte, S.; Anthoons, I. - In: Review of Business and Economics XLVIII (2003) 3, pp. 469-488
The literature shows that consumers can be characterized by their brand purchasing patterns. While some tend to repeat purchase, others seek variety in their purchases. In this article we examine the role of subtle situational cues (priming) in breaking through the buying patterns of consumers....