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~isPartOf:"Review of industrial organization : RIO"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Willis, Michael S."
~type_genre:"Article in journal"
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Review of industrial organization : RIO
Technological forecasting & social change : an international journal
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Market share dispersion among leading firms as a determinant of advertising intensity
Willis, Michael S.
;
Rogers, Richard T.
- In:
Review of industrial organization : RIO
13
(
1998
)
5
,
pp. 495-508
Persistent link: https://www.econbiz.de/10001369654
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