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~isPartOf:"Review of marketing research"
~person:"Ahlert, Dieter"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
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Review of marketing research
SAGE library in marketing
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Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
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Corporate communications : an international journal
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International journal of retail & distribution management
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Legends in marketing
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Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009270407
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