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~isPartOf:"Review of marketing research"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Theorie"
~type_genre:"Article in journal"
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Review of marketing research
Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing
in and for a sustainable society
Malhotra, Naresh K.
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011529589
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Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
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2011
Persistent link: https://www.econbiz.de/10009270407
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