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~isPartOf:"Review of marketing research"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Review of marketing research
Legends in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of relationship marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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A journey of an accidental
marketing
scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
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