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~isPartOf:"Review of marketing science"
~person:"Chatzidakis, Andreas"
~person:"Desai, Preyas S."
~person:"Farah, Maya F."
~person:"Konstantoulaki, Kleopatra"
~subject:"Christians"
~subject:"Konsumentenverhalten"
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Review of marketing science
The international journal of bank marketing : IJBM
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Australasian marketing journal
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Corporate communications : an international journal
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Handbook of Islamic marketing
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International journal of innovation management
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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
; …
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
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