Dan-Cristian, DABIJA; Nicoleta, ABRUDAN Ioana - In: Revista Economica Supplement (2012) 3, pp. 122-128
The attaining of an adequate market positioning requires from the retail company not only a thorough study of consumers` needs and desires, but also an attentive differentiation of its customer service. The creation of comparative competitive advantages takes place/ occurs in grocery retailing...