Carmona Lavado, Antonio; Aguilar Caro, Rocío - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-29
The effects of newness to customer and innovation advantage on innovation success have been extensively researched from … customer and innovation advantage, as well as their interaction, on the financial and non-financial dimensions of innovation … success in a B2B context. Data were collected through a telephone survey of a sample of 170 Spanish companies with up to three …