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~isPartOf:"Revue française du marketing"
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Revue française du marketing
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Recherches et expériences - Co-branding et valeur des interactions entre marques.
Bertoli, Giuseppe
;
Busacca, Bruno
- In:
Revue française du marketing
(
2006
)
207
,
pp. 73-88
Persistent link: https://www.econbiz.de/10007947323
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