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~isPartOf:"Ross School of Business working paper series"
~person:"Bartel, Caroline A."
~person:"Feinberg, Fred M."
~subject:"Communication"
~subject:"Cultural identity"
~subject:"Soziale Werte"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Cultural identity
Soziale Werte
Kulturelle Identität
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Brand image
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Cross-cultural management
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Diversity Management
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Economic psychology
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Markenführung
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Bartel, Caroline A.
Feinberg, Fred M.
Kopelman, Shirli
3
Sanchez-Burks, Jeffrey
2
Aydinoglu, Nilufer Z.
1
Batra, Rajeev
1
Blount, Sally
1
Hildebrandt, Herbert William
1
Neuman, Eric J.
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Park, Hyekyung
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Rosette, Ashleigh Shelby
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Ybarra, Oscar
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Zhu, Yunxia
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ECONIS (ZBW)
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Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoglu, Nilufer Z.
; …
-
2013
Persistent link: https://www.econbiz.de/10010212629
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2
Fluidity and performance in intercultural workplace interactions : the role of behavioral mirroring and relational attunement
Sanchez-Burks, Jeffrey
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003746284
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