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~isPartOf:"Ross School of Business working paper series"
~person:"Feinberg, Fred M."
~subject:"Communication"
~subject:"Cultural identity"
~subject:"Soziale Werte"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoglu, Nilufer Z.
; …
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2013
Persistent link: https://www.econbiz.de/10010212629
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