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~isPartOf:"Rotterdam Institute for Business Economic Studies"
~person:"Franses, Philip Hans"
~person:"Häusler, Eduard"
~person:"Malhotra, Naresh K."
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
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Direct marketing
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Franses, Philip Hans
Häusler, Eduard
Malhotra, Naresh K.
Tapp, Alan
Wirtz, Bernd W.
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Rotterdam Institute for Business Economic Studies
ERIM report series research in management
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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ERIM Report Series Reference
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Always learning
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of behavioral and experimental economics
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Journal of marketing research : JMR
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Schriften zu Dialogmarketing 'revisited'
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On the econometrics of modeling direct
marketing
response
Franses, Philip Hans
-
1997
Persistent link: https://www.econbiz.de/10000974964
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