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~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
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Testing market share attraction models
Franses, Philip Hans
;
Paap, Richard
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1999
Persistent link: https://www.econbiz.de/10001394098
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