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~isPartOf:"Routledge interpretive marketing research"
~person:"Balmer, John M. T."
~person:"Harvey, William S."
~subject:"Corporate social responsibility"
~subject:"Unternehmenskultur"
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Routledge interpretive marketing research
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
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2013
Persistent link: https://www.econbiz.de/10009782202
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