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~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbung"
~type_genre:"Arbeitspapier"
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Advertising industry
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ECONIS (ZBW)
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
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2006
Persistent link: https://www.econbiz.de/10003276486
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2
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
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2006
Persistent link: https://www.econbiz.de/10003287459
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3
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
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4
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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