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~isPartOf:"SAGE library in marketing"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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B-to-B-Marketing
Brand management
Market research
Marktforschung
7
Theorie
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Marketingtheorie
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Huber, Frank
Malhotra, Naresh K.
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
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Dall'Olmo Riley, Francesca
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Wang, Yonggui
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SAGE library in marketing
Review of marketing research
11
Reihe: Marketing : MAR
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
SpringerLink / BĂĽcher
5
Gabler Edition Wissenschaft
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der MarkenfĂĽhrung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Schmalenbachs Zeitschrift fĂĽr betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft fĂĽr Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of automotive technology and management : IJATM
1
International marketing review
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marken und Sport : aktuelle Aspekte der MarkenfĂĽhrung im Sport und mit Sport
1
Marketing theory
1
Neue betriebswirtschaftliche Forschung : Nbf
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Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
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2
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
3
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
4
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
5
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
6
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
7
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
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