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~isPartOf:"SAGE library in marketing"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
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2008
Persistent link: https://www.econbiz.de/10003605084
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
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2008
Persistent link: https://www.econbiz.de/10003605099
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