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~isPartOf:"Scenarios in marketing : from vision to decision"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Scenarios in marketing : from vision to decision
A Gower book
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Introduction to scenario planning
Ringland, Gill
- In:
Scenarios in marketing : from vision to decision
,
(pp. 1-18)
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2006
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