Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach Business Review (sbr) 63 (2011) 1, pp. 34-62
Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...