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~isPartOf:"Schmalenbach business review : sbr"
~person:"Kumar, Subodha"
~person:"Silberer, Günter"
~person:"Skiera, Bernd"
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Kumar, Subodha
Silberer, Günter
Skiera, Bernd
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Schmalenbach business review : sbr
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Interfaces : the INFORMS journal on the practice of operations research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
E-marketing ; Vol. 1
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Electronic commerce research and applications
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European journal of operational research : EJOR
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of creating value
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of retailing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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Marketing : ZFP ; journal of research and management
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Marketing : value creation or value destruction?
1
Mays Business School Research Paper
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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SpringerBriefs in Operations Management
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SpringerBriefs in operations management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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