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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Schriften zur Unternehmensplanung"
~person:"Roth, Stefan"
~subject:"Management"
~subject:"Marketing management"
~type:"article"
~type:"book"
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Möglichkeiten und Grenzen ökonomischer Positionierungsmodelle
Roth, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
3
,
pp. 243-266
Persistent link: https://www.econbiz.de/10001354040
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