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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Gierl, Heribert"
~subject:"Consumer goods marketing"
~type_genre:"Article in journal"
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Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
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