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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~subject:"Deckungsbeitragsrechnung"
~subject:"Market research"
~type_genre:"Article in journal"
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Deckungsbeitragsrechnung
Market research
Preismanagement
25
Pricing strategy
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10
Germany
10
Theorie
9
Theory
9
Consumer behaviour
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Faßnacht, Martin
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Gedenk, Karen
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of marketing research : JMR
6
International journal of electronic commerce : IJEC
2
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business and economic perspectives
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of remanufacturing
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Journal of the Academy of Marketing Science
1
Journal of the Market Research Society : JMRS
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Netzwirtschaften & Recht : N & R ; Energie, Telekommunikation, Verkehr und andere Netzwirtschaften
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ECONIS (ZBW)
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Hermann Simon zum 65. Geburtstag
Faßnacht, Martin
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
1
,
pp. 111-113
Persistent link: https://www.econbiz.de/10009490158
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2
Preisschwellen und Deckungsbeitrag : verschenkt der Handel große Potentiale?
Gedenk, Karen
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
1
,
pp. 33-59
Persistent link: https://www.econbiz.de/10001253178
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3
TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
50
(
1998
)
11
,
pp. 1029-1047
Persistent link: https://www.econbiz.de/10001250385
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