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~isPartOf:"Schriften zum Marketing"
~person:"Bauer, Hans H."
~person:"Germano, Fabrizio"
~subject:"Radio advertising"
~subject:"Werbesendung"
~type:"book"
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Radio advertising
Werbesendung
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Bauer, Hans H.
Germano, Fabrizio
Böcker, Franz
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Schriften zum Marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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