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~isPartOf:"Schriften zum innovativen Marketing"
~person:"Goerdt, Thomas"
~person:"Hakenes, Hendrik"
~person:"Kliebisch, Christoph"
~person:"Pabst, Oliver"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Moral hazard"
~subject:"Reputation"
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Moral hazard
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Kategorienmanagement
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Konsumgütermarkt
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Vertikales Marketing
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Beziehungsmarketing
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Brand
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Category Management
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Consumer behaviour
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Einkaufszentrum
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Estimation
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Kaufverhalten
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Goerdt, Thomas
Hakenes, Hendrik
Kliebisch, Christoph
Pabst, Oliver
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Schriften zum innovativen Marketing
CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Discussion papers / Governance and the Efficiency of Economic Systems
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Hohenheimer agrarökonomische Arbeitsberichte
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Hohenheimer agrarökonomische Arbeitsberichte : Veröffentlichung des Institutes für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim ; Arbeitsbericht ...
1
International journal of industrial organization
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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ECONIS (ZBW)
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Die Marken- und Einkaufsstättentreue der Konsumenten als Bestimmungsfaktoren des vertikalen Beziehungsmarketing : theoretische Grundlegung u. empirische Analysen für d. Category Ma...
Goerdt, Thomas
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1999
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