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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Markentreue"
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Einzelhandel
Markentreue
Markenpolitik
26
Brand management
18
Markenführung
18
Deutschland
14
Germany
14
B-to-B-Marketing
12
Business-to-business marketing
12
Business-to-Business-Marketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Markenartikel
7
Brand
6
Brand image
6
Investitionsgütermarketing
6
Kaufentscheidung
5
Strategisches Management
5
Theorie
5
Theory
5
Verbraucher
5
Verbraucherverhalten
5
Erfolgsfaktor
4
Perception
4
Success factor
4
Wahrnehmung
4
Kundenbindung
3
Preispolitik
3
Purchase decision
3
Unternehmenskooperation
3
Beziehungsmarketing
2
China
2
Consumer goods marketing
2
Customer satisfaction
2
Europäische Union
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Experiment
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HR marketing
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Industrial goods
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Industriegüter
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German
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Launspach, Julia
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Pavitsich, Jörg
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Johannes Kepler Universität Linz
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
109
Journal of business research : JBR
59
The journal of brand management : an international journal
37
The journal of product & brand management
35
Journal of retailing
32
The international review of retail, distribution and consumer research
29
International journal of retail & distribution management
26
SpringerLink / Bücher
24
Asia Pacific journal of marketing and logistics
20
European journal of marketing : EJM
17
International journal of hospitality management
14
European journal of operational research : EJOR
13
Australasian marketing journal
11
Cogent business & management
11
Springer Proceedings in Business and Economics
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Journal of marketing management : MM
10
Marketing letters : a journal of research in marketing
10
Psychology & marketing
10
The IUP journal of brand management : IJBRM
10
International journal of retail and distribution management
9
Journal of marketing theory and practice
9
Research
9
The service industries journal
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Transportation research / E : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Innovatives Markenmanagement
7
International journal of Indian culture and business management
7
International marketing review
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
The journal of consumer marketing
7
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ECONIS (ZBW)
2
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Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
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2
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
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