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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Technology assessment"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Ansatzpunkte einer systematischen Erfassung, Analyse und Steuerung latenter Akzeptanz- und Adoptionspotenziale am Beispiel smarter Anwendungsszenarien der Near Field Communication...
Reeh, Marc-Oliver
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2012
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