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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Verbraucher
7
Brand
2
Consumer behaviour
2
Informationsquelle
2
Komplexität
2
Konsumentenverhalten
2
Markenartikel
2
Markenbekanntheit
2
Markeninformation
2
Preispolitik
2
Wahrnehmung
2
Absatzpolitik
1
Assoziationspsychologie
1
Assoziatives Gedächtnis
1
Befragung
1
Collage
1
Complex systems
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Deutschland
1
Dienstleistungssektor
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Germany
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Imageryforschung
1
Information behaviour
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Informationsverhalten
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Interview
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Kaufentscheidung
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Komplexe Systeme
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Markenimage
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Markenpolitik
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Perception
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Preismanagement
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7
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Engelmann, Marc
2
Schnitzer, Tobias
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Hermanns, Arnold
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Illek, Alexandra
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Tostmann, Thomas M.
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Schriftenreihe Schwerpunkt Marketing
Journal of Consumer Marketing
86
European Journal of Marketing
64
Journal of Product & Brand Management
37
SpringerLink / Bücher
30
International journal of consumer studies
26
Journal of Services Marketing
24
Marketing Intelligence & Planning
23
Young Consumers
23
Journal of Fashion Marketing and Management: An International Journal
21
Working paper / National Bureau of Economic Research, Inc.
21
Working Papers / eSocialSciences
19
International Journal of Retail & Distribution Management
17
International Journal of Bank Marketing
15
NBER working paper series
15
Springer eBook Collection
14
Journal of business research : JBR
13
Europäische Hochschulschriften / 5
12
MPRA Paper
12
Marketing theory
12
International Journal of Wine Business Research
11
International Marketing Review
11
Qualitative Market Research: An International Journal
11
Asia Pacific Journal of Marketing and Logistics
10
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Journal of advertising
10
NBER Working Paper
10
Papers / Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Research
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
10
Amfiteatru Economic Journal
9
Federal Reserve Bulletin
9
Journal of advertising research
9
Management Decision
9
CESifo working papers
8
Campus / Forschung
8
Campus Forschung
8
Discussion paper / Centre for Economic Policy Research
8
European journal of marketing : EJM
8
International Journal of Social Economics
8
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
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2
Die Komplexität von Preissystemen : theoretische Fundierung, Kundenwahrnehmung und Erfolgsfaktoren
Engelmann, Marc
-
2009
Persistent link: https://www.econbiz.de/10003860798
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3
Die Komplexität von Preissystemen : theoretische Fundierung, Kundenwahrnehmung und Erfolgsfaktoren
Engelmann, Marc
-
2009
Persistent link: https://www.econbiz.de/10004949440
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4
Fehler des Quellengedächtnisses : theoretische Grundlagen und empirische Erkenntnisse
Schnitzer, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003722642
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5
Fehler des Quellengedächtnisses : theoretische Grundlagen und empirische Erkenntnisse
Schnitzer, Tobias
-
2008
Persistent link: https://www.econbiz.de/10004919631
Saved in:
6
Konsument und Kaufentscheidung : Untersuchung zur praktischen Brauchbarkeit von Kaufprozeßmodellen
Tostmann, Thomas M.
-
1982
Persistent link: https://www.econbiz.de/10013427520
Saved in:
7
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
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