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~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~person:"Grillenberger, Thomas"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Fördergesellschaft Marketing an der Universität Augsburg
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Qualitätsstandards und Qualitätsgarantien als Bestandteil der Unternehmenskommunikation von Dienstleistungsanbietern : Grundlagen und Fallbeispiele
Grillenberger, Thomas
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1996
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