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~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Sammelwerk"
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Erfolgsfaktor
Marketing management
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Fördergesellschaft Marketing an der Universität Augsburg
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Münchener Marketing-Symposium <24, 1998, München>
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business science reference
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Dienstleistungsmanagement : Jahrbuch
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Handbuch Dienstleistungs-Marketing
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Kunden und Mitarbeiter mobilisieren und beteiligen : Marketing in der Informations- und Dienstleistungsgesellschaft
1998
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