//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
4
Markenpolitik
3
Brand image
2
Brand management
2
Markenführung
2
Brand
1
Cognition
1
Computerized method
1
Computerunterstützung
1
Consumer behaviour
1
Internationalisierung
1
Kognition
1
Konsumentenverhalten
1
Markenartikel
1
Markenbekanntheit
1
Markenwert
1
Marketing management
1
Marketingmanagement
1
Methode der partiellen kleinsten Quadrate
1
Multinationales Unternehmen
1
Product design
1
Produktgestaltung
1
Semantisches Netz
1
Symbolik
1
Transnational corporation
1
Verbraucherforschung
1
Verbraucherverhalten
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Hochschulschrift
4
Thesis
3
Language
All
German
3
English
1
Author
All
Batton, Nadine
1
Jungen, Patrik
1
Klein Reesink, Thomas
1
Kocyigit, Orhan
1
Institution
All
Universität Trier
1
Verlag Dr. Kovač
1
Published in...
All
Schriftenreihe Studien zum Konsumentenverhalten
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic corporate brand management of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
-
2021
Persistent link: https://www.econbiz.de/10012302512
Saved in:
2
Brand Confusion und der Verfall des Markenwerts : e. empirische Untersuchung unter Verwendung des PLS-Verfahrens
Kocyigit, Orhan
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013435842
Saved in:
3
Wirkung der symbolischen Aussage einer Produktgestaltung auf die Markenbeurteilung
Jungen, Patrik
-
2011
Persistent link: https://www.econbiz.de/10013435828
Saved in:
4
Markenwissen - Conceptual Brand Mapping : ein webbasierter Ansatz zur strukturierten Erhebung, Darstellung und Interpretation semantischer Netzwerke von Marken
Klein Reesink, Thomas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013435833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->