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~isPartOf:"Series: Management know-how / M"
~person:"Bauer, Hans H."
~subject:"Deutschland"
~subject:"Distribution channel"
~subject:"Online retailing"
~type_genre:"Arbeitspapier"
~type_genre:"Collection of articles of several authors"
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Online retailing
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Bauer, Hans H.
Exler, Stefanie
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Series: Management know-how / M
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
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