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~isPartOf:"Service Value als Werttreiber : Konzepte, Messung und Steuerung"
~person:"Kassubek, Martin"
~person:"Kim, Kyung Hoon"
~person:"Maas, Peter"
~person:"Petersen, J. Andrew"
~subject:"Deutschland"
~subject:"Kundenwert"
~type:"article"
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Kundenwert
Beziehungsmarketing
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Customer satisfaction
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Customer value
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Dienstleistungsmanagement
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Kundenzufriedenheit
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Relationship marketing
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Kassubek, Martin
Kim, Kyung Hoon
Maas, Peter
Petersen, J. Andrew
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
2
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
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