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~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~person:"Drennan, Judy"
~person:"Kamalanon, Piyanoot"
~person:"Le Nguyen Hau"
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Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Relationship marketing
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Betriebliche Wertschöpfung
3
Customer satisfaction
3
Kundenzufriedenheit
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Value creation
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Customer integration
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Brand management
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Company platform
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Customer co-created value
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Customer engagement
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Customer participation
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Dienstleistungsqualität
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Dienstleistungssektor
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E-commerce
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Effort
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Electronic Commerce
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Energy
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Internet marketing
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Markenführung
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Online retailing
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Online travel agency
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Online-Handel
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Online-Marketing
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Outcome value
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Participation
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Political instability
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Process value
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Reisevermittler
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Relationship strength
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Service industry
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Drennan, Judy
Kamalanon, Piyanoot
Le Nguyen Hau
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Cronin, J. J.
1
Davey, Janet
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Del Chiappa, Giacomo
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Frías Jamilena, Dolores María
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Frías, Dolores M.
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Gallarza, Martina G.
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Gil Saura, Irene
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Gil-Saura, Irena
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Glowik, Mario
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Guo, Lin
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Hau Nguyen Le
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Service business
The journal of services marketing
European journal of marketing : EJM
1
International journal of quality innovation
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Journal of marketing management : MM
1
The service industries journal
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ECONIS (ZBW)
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Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
3
Outcome versus process value in service delivery
Luu, Ngoc
;
Le Nguyen Hau
;
Ngo, Liem Viet
;
Bucic, Tania
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Saved in:
4
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
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