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~type_genre:"Case study"
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Customer value
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Service business
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen
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Handbuch Automobilbanken : Finanzdienstleistungen für Mobilität
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Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.
;
Lee, Chia-chi
;
Lin, Hsiao-chi
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Service business
7
(
2013
)
1
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pp. 37-59
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