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~isPartOf:"Services marketing quarterly"
~isPartOf:"The journal of product & brand management"
~person:"Abratt, Russell"
~person:"Augusto, Mário Gomes"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Abratt, Russell
Augusto, Mário Gomes
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Services marketing quarterly
The journal of product & brand management
Business horizons
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Health marketing quarterly
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International journal of economics and business research
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International journal of entrepreneurship and small business
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Journal of business research : JBR
1
Journal of financial services marketing
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Review of business : interdisciplinary journal on risk and society
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ECONIS (ZBW)
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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