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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~person:"Nedbal, Dagmar"
~subject:"Beziehungsmarketing"
~subject:"Harley-Davidson Motor Company"
~subject:"Marketing management"
~type_genre:"Case study"
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
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(pp. 209-223)
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2012
Persistent link: https://www.econbiz.de/10009553526
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