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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Automotive industry"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Brand management
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Gabler Edition Wissenschaft
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovatives Markenmanagement
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Journal of Islamic marketing : JIMA
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Kommunikationspolitik im 21. Jahrhundert
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Management for professionals
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Marketing management : a cultural perspective
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Marketing nach Maß : von der Vielfalt profitieren
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Marktorientierte Unternehmensführung
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Reihe: Marketing, IT und Social Media
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Research
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe Wirtschaftswissenschaften
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Sortimentsstrategien in Industrie und Handel
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
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