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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Harley-Davidson Motor Company"
~subject:"Kreditkartengesellschaft"
~subject:"Marketing management"
~type_genre:"Case study"
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Harley-Davidson Motor Company
Kreditkartengesellschaft
Marketing management
Brand management
7
Markenführung
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Deutschland
6
Germany
6
Internet marketing
5
Online-Marketing
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Social Web
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Social web
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Automotive industry
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Beziehungsmarketing
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Brand image
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Credit card industry
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Customer integration
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Customer service
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Deutsche Telekom AG
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Fiat Group Automobiles Germany <Frankfurt, Main>
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KMU-Marketing
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Kfz-Industrie
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Kundenintegration
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Kundenservice
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Markenimage
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Marketingmanagement
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Mast-Jägermeister AG <Wolfenbüttel>
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MasterCard International Incorporated <New York, NY>
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Motorcycle
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Motorrad
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Online retailing
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Online-Handel
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Procter & Gamble GmbH
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Success factor
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Tchibo Frisch-Röst-Kaffee GmbH
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Arnezeder, Christian
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Nedbal, Dagmar
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing intelligence & planning
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AccessMM-Reihe Grundlagen
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Best practice der Markenführung
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Brands : interdisciplinary perspectives
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Business analytics and cyber security management in organizations
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Diversity in European marketing : text and cases
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Engaging consumers through branded entertainment and convergent media
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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European journal of marketing : EJM
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Fallstudien zur Unternehmensführung
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Gabler Edition Wissenschaft
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Gabler Research
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HBR case studies series
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Handbook of contemporary marketing in China : theories and practices
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Harvard business review case studies
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Journal of communication management : an international journal
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of strategic marketing
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Karriere durch praxisorientierte Ausbildung
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Schriftenreihe Marketing & Controlling
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Small enterprise research : SER ; the Journal of SEAANZ
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Springer eBook Collection
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Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
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2
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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