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~isPartOf:"Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen"
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Ettl-Huber, Silvia
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Decker, Elke
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Friedrich, Anja
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Höller, Lydia
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Liehr, Claudia
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Nowak, Rosemarie
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Schwalm, Timo
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
NBER working paper series
3,243
Working paper / National Bureau of Economic Research, Inc.
2,876
NBER Working Paper
2,813
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ECONIS (ZBW)
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1
Issues Management von Nonprofit-Organisationen im Web 2.0 : Chancen und Risiken
Zollner, Claudia J.
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 257-279)
.
2013
Persistent link: https://www.econbiz.de/10010476975
Saved in:
2
Luxusmarken in Facebook : Einsatzpotenziale für die Markenkommunikation
Baltrusch, Michaela K.
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 227-255)
.
2013
Persistent link: https://www.econbiz.de/10010476976
Saved in:
3
Wahlkampf im Social Web : Integrationsmöglichkeiten von Social-Web-Applikationen in Wahlkampagnen
Schwalm, Timo
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 201-226)
.
2013
Persistent link: https://www.econbiz.de/10010476977
Saved in:
4
Integrationsmöglichkeiten von Brand Communities in die Unternehmenskommunikation am Beispiel des Spielernetzwerkes
Liehr, Claudia
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 181-200)
.
2013
Persistent link: https://www.econbiz.de/10010476978
Saved in:
5
Social Media in der "Binnenkommunikation" von Tourismusorganisationen
Ettl-Huber, Silvia
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10010476979
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6
Potenziale von Social Media für die Medienarbeit in der externen Wissenschaftskommunikation
Bräutigam, Yvonne
;
Ettl-Huber, Silvia
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 147-166)
.
2013
Persistent link: https://www.econbiz.de/10010476980
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7
Einfluss von Web 2.0 auf die Krisen-PR der forschenden pharmazeutischen Industrie in Österreich
Kunsch, Alexandra
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 125-146)
.
2013
Persistent link: https://www.econbiz.de/10010476981
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8
Social Media als Instrument der Integrierten Unternehmenskommunikation von Biotechnologie-Unternehmen in Deutschland : am Beispiel der Biotechnologie-Unternehmen in Baden-Württembe...
Decker, Elke
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10010476982
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9
Reputationsrelevanz von Social Media am Beispiel der Bankenbranche
Blankenagel, Lina
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 85-101)
.
2013
Persistent link: https://www.econbiz.de/10010476983
Saved in:
10
Potenziale von Social Media Anwendungen in der B2B-Unternehmenskommunikation von Software-ProduzentInnen
Höller, Lydia
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 63-84)
.
2013
Persistent link: https://www.econbiz.de/10010476984
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