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~isPartOf:"Social partnerships and responsible business : a research handbook"
~person:"Crane, Andrew"
~person:"Hamann, Ralph"
~person:"Mangalagiu, Diana"
~person:"Martens, Cheryl"
~subject:"Internal branding"
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Social partnerships and responsible business : a research handbook
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Responsibilization and governmentality in brand-led social partnerhsips
Bookman, Sonia
;
Martens, Cheryl
- In:
Social partnerships and responsible business : a …
,
(pp. 288-305)
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2014
Persistent link: https://www.econbiz.de/10011510038
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