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~isPartOf:"Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung"
~person:"Hakenes, Hendrik"
~person:"Pabst, Oliver"
~subject:"Brand"
~subject:"Moral hazard"
~subject:"reputation transfer"
~type_genre:"Non-commercial literature"
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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Umbrella branding and the provision of quality
Hakenes, Hendrik
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Peitz, Martin
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2004
Persistent link: https://www.econbiz.de/10013443225
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