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~isPartOf:"South Asian journal of management : SAJM"
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South Asian journal of management : SAJM
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A study on consumer ethnocentrism and social comparison in rural India : implications for marketing strategy
Das, Manish
;
Saha, Victor
- In:
South Asian journal of management : SAJM
24
(
2017
)
1
,
pp. 141-164
Persistent link: https://www.econbiz.de/10011740911
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