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~isPartOf:"Sport management review"
~person:"Ko, Yong Jae"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Konsumentenverhalten
3
Sportmarketing
3
Sports marketing
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Arbeitsgruppe
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Brand management
2
Markenführung
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Professional sports
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Sportler
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construal level theory
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Aufsatz in Zeitschrift
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Ko, Yong Jae
Funk, Daniel C.
8
Delia, Elizabeth B.
7
Heere, Bob
6
McDonald, Heath
6
James, Jeffrey D.
4
Katz, Matthew
4
Kim, Yu Kyoum
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Yoshida, Masayuki
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Zhang, James J.
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Chang, Yonghwan
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Connaughton, Daniel P.
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Fink, Janet S.
2
Jang, Wonseok
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Kim, Kyungyeol
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Lock, Daniel
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Scheerder, Jeroen
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Shapiro, Stephen L.
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Thibaut, Erik
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Tsuji, Yosuke
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Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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