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~isPartOf:"Sport marketing quarterly : for professionals in the business of marketing sport"
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Sport marketing quarterly : for professionals in the business of marketing sport
Sport management review
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International Journal of Sports Marketing and Sponsorship
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Sport Management Review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Endorsement - Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility
Koo, Gi-Yong
;
Ruihley, Brody J
;
Dittmore, Stephen W
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010030145
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